Less is more, the modern way of living

Lessism is the minimalist art of owning as few things as possible, discarding all useless objects, keeping essentials.

Lessism is a consulting agency in marketing and communication specialized in youth culture, fashion and sportswear. The agency helps brands to reach this audience with integrated services from strategy (storytelling, distribution, collabs & partnerships) till executions (PR, Social media, Event, Seeding, Retail activation).

Lessism is the minimalist art of owning as few things as possible, discarding all useless objects, keeping essentials.

Lessism is a consulting agency in marketing and communication specialized in youth culture, fashion and sportswear. The agency helps brands to reach this audience with integrated services from strategy (storytelling, distribution, collabs & partnerships) till executions (PR, Social media, Event, Seeding, Retail activation).

Lessism focuses on essentials.

Consumers like stories... They are exposed everyday to many brand messages and have developped a strong critical mind. There is therefore no longer any call for one-upmanship! Consumers expect brands to inspire them and get them involved (storytelling vs ad campaign). In a saturated marketplace, a brand must focus on its core values in order to develop a unique message to its audience.

 

Consistency is key

Consumers are getting more and more expert, brands must be aligned with their DNA and values to engage their target audience.

 

Viral

With the rise of social media, consumers influence each other more than ever. They want to feel important, valued and appropriate the commercial messages.
Content must be formated to enable and accelerate the spread and therefore the reach.

 

Disruptive

In a saturated visual environment, the message must surprise, question, challenge the existing codes. It is no longer enough to repeat successful old recipes. The brand must reinvent itself permanently.

Lessism focuses on essentials.

Consumers like stories... They expect brands to inspire them and get them involved.

 

Consistency is key

Consumers are getting more and more expert, brands must be aligned with their DNA and values to engage their target audience.

 

Viral

With the rise of social media, consumers influence each other more than ever. They want to feel important, valued and appropriate the commercial messages.

 

Disruptive

In a saturated visual environment, the message must surprise, question, challenge the existing codes. The brand must reinvent itself permanently.

Expertise

Digital

Front-End developper
(HTML, CSS, Javascript)

 

References :
www.madameleotard.com www.mamaafrika.ch

Strategy

Consumers insight

 

360°communication plan

 

Collaboration program
(research, follow-up, launch)

Activation

Visual content
(lookbook, video)

 

Partnership
(artists, events, places)

 

Press Relations

Kader Bennacer has more than 15 years of exprience in product, marketing and brand communication. He planned and implemented many integrated campaigns for world class brands at a local, regional and global level.

 

Back in Paris, he decided to dedicate his expertise to projects in line with his values.

 

He helps brands to successfully connect with millenial consumers through digital, PR and activations.

 

Contact:
kader.bennacer@lilo.org
+33 6 74 53 90 32

Nothing is lost, nothing is created, everything is transformed.

Lessism is the minimalist art of owning as few things as possible, discarding all useless objects, keeping essentials.

Lessism is a consulting agency in marketing and communication specialized in youth culture, fashion and sportswear. The agency helps brands to reach this audience with integrated services from strategy (storytelling, distribution, collabs & partnerships) till executions (PR, Social media, Event, Seeding, Retail activation).

Lessism is the minimalist art of owning as few things as possible, discarding all useless objects, keeping essentials.

Lessism is a consulting agency in marketing and communication specialized in youth culture, fashion and sportswear. The agency helps brands to reach this audience with integrated services from strategy (storytelling, distribution, collabs & partnerships) till executions (PR, Social media, Event, Seeding, Retail activation).

Lessism focuses on essentials.

Consumers like stories... They are exposed everyday to many brand messages and have developped a strong critical mind. There is therefore no longer any call for one-upmanship! Consumers expect brands to inspire them and get them involved (storytelling vs ad campaign). In a saturated marketplace, a brand must focus on its core values in order to develop a unique message to its audience.

 

Consistency is key

Consumers are getting more and more expert, brands must be aligned with their DNA and values to engage their target audience.

 

Viral

With the rise of social media, consumers influence each other more than ever. They want to feel important, valued and appropriate the commercial messages.
Content must be formated to enable and accelerate the spread and therefore the reach.

 

Disruptive

In a saturated visual environment, the message must surprise, question, challenge the existing codes. It is no longer enough to repeat successful old recipes. The brand must reinvent itself permanently.

Lessism focuses on essentials.

Consumers like stories... They expect brands to inspire them and get them involved.

 

Consistency is key

Consumers are getting more and more expert, brands must be aligned with their DNA and values to engage their target audience.

 

Viral

With the rise of social media, consumers influence each other more than ever. They want to feel important, valued and appropriate the commercial messages.

 

Disruptive

In a saturated visual environment, the message must surprise, question, challenge the existing codes. The brand must reinvent itself permanently.

Expertise

Digital

Front-End developper
(HTML, CSS, Javascript)

 

References :
www.madameleotard.com www.mamaafrika.ch

Strategy

Consumers insight

 

360°communication plan

 

Collaboration program
(research, follow-up, launch)

Activation

Visual content
(lookbook, video)

 

Partnership
(artists, events, places)

 

Press Relations

Kader Bennacer has more than 15 years of exprience in product, marketing and brand communication. He planned and implemented many integrated campaigns for world class brands at a local, regional and global level.

 

Back in Paris, he decided to dedicate his expertise to projects in line with his values.

 

He helps brands to successfully connect with millenial consumers through digital, PR and activations.

 

Contact:
kader.bennacer@lilo.org
+33 6 74 53 90 32

Nothing is lost, nothing is created, everything is transformed.